Brand-led digital marketing & e-commerce growth partners based in Tāmaki Makaurau, Auckland. We provide a human-centred approach to digital marketing, creating and implementing bespoke digital strategies that amplify the vision of a brand while reaching commercial objectives.
We're passionate about growing purposeful brands in a considered way and love connecting with anyone who shares this vision.
Tom Gibson and Ash Procter lead PILOT (formerly Digital EQ). Neither, from an agency background, the couple set out to ensure the power of digital was accessible, digestible, and attainable for brand-conscious businesses. This unique perspective has led Pilot to help over 80 fashion brands throughout New Zealand and Australia achieve immense growth and greater digital understanding and capability.
With a brand-first, human-centred approach, Pilot has extended its client base to a range of industries including fast-moving consumer goods, property, hospitality, beauty, and sport. Although based in Aotearoa, Pilot works with clients from all around the world.