We are brand-led digital marketing partners based in Tāmaki Makaurau, Auckland.
We provide a human-centred approach to digital marketing, creating and implementing bespoke digital strategies that amplify the vision of a brand while reaching commercial objectives.
We are passionate about growing purposeful brands in a considered way and love connecting with anyone who shares this vision.
Pilot (formerly Digital EQ) is led by Tom Gibson and Ash Procter. Neither, from an agency background, the couple set out to ensure that the traditionally corporate world of digital was accessible, digestible, and attainable for brand-conscious businesses. This unique perspective has led Pilot to help over 50 fashion brands throughout New Zealand and Australia not only achieve immense growth but greater digital understanding and capability.
With a brand-first, human-centered approach, Pilot has extended its client base to a range of industries including fast-moving consumer goods, property, hospitality, beauty, and sport. Although based in Aotearoa, Pilot works with clients from all around the world.