Selected Clients
Caughley

Founded by Rachael Caughley in 2015, Caughley is home to a carefully curated range of international brands and local New Zealand designers.
- Digital Strategy
- Website Optimisation
- E-Commerce Processes
- Social Media Advertising
- Search Engine Advertising
- Email Automation
Christopher Esber

Australian designer Christopher Esber established his eponymous brand in 2010. Since founding his label in Sydney, Christopher Esber has built a global reputation for precision tailoring and a purity of expression that he employs to create silhouettes of structured fluidity.
- Digital Strategy
- Email Automation
- Social Media Advertising
- Search Engine Advertising
- Search Engine Optimisation
- E-Commerce Consulting
Colleen

Colleen is a hair salon & online store for premium hair care and beauty. Stocking the best and coolest hair brands from around the corner, across the ditch and around the globe; and delivering the latest know-how and insights into hair and its unique quirks.
- Google Advertising
- Social Media Advertising
- On-Site SEO
- Email Automation
- Conversion Rate Optimisation
David Trubridge

New Zealand-based David Trubridge is one of the world’s preeminent designers and a recognised leader in environmentally responsible design. Whatever the project, you'll find a stunning work of design to complement the space.
- Digital Strategy
- Google Advertising
- Social Media Advertising
"On a daily basis I reflect on how lucky I feel, to work with Pilot. They have launched us into the realm of digital marketing that reflects our brand's story and gets results. I was surprised how fast our sales increased and that has given us more confidence to embark on advertising in new markets. They are great communicators and always encourage me in my role."
Ben Pearce, Head of Marketing
Fix and Fogg

Fix & Fogg is a small team dedicated to making the best nut butters in the world.
- Social Media Advertising
- Digital Strategy
- E-Commerce consulting
"We've had a long and successful relationship with Tom and the team at Pilot. The level of thought they give our brand and digital strategy is second-to-none with practical, well-thought-out advice and guidance."
Roman Jewell, CEO and Founder
Kowtow

Founded in 2006 by Gosia Piatek, Kowtow is a label committed to creating positive change. We make a conscious decision to only use renewable and sustainable fibres and ethical manufacturing.
- Social Media Advertising
- Google Advertising
- Loyalty Integration
- Email Automation
Mahsa

Mahsa is a contemporary womenswear label, designed and manufactured in New Zealand. With the notion that dressing is a form of everyday expression within the modern woman's life, Mahsa strikes a balance between the dichotomies of masculinity and femininity, utility and romanticism, reality and mystery.
- Digital Strategy
- Social Media Advertising
Mara & Mine

Mara & Mine shoes combine the perfect blend of modern and distinctive design while remaining functional, feminine and above all, flat.
- Digital Strategy
- Social Media Advertising
- Email Re-platforming
- Email Automation
Mina

Mina is a New Zealand womenswear label that considers design through its relationship with local makers and its commitment to natural, sustainable fabrics. With these ideas at the forefront, the Mina customer is considerate, valued, and is most importantly a part of the Mina community.
- Digital Strategy
- Audience Segmentation
- Email Marketing & Automation
- Social Media Advertising
- Conversion Rate Optimisation
Porter James Sports

Porter James Sports embodies transitional fashion and timeless style. Guided by the ethos of a life well designed, their sporting inspired leisurewear offerings are refined, yet not unattainable.
- Digital Strategy
- Social Media Advertising
- E-Commerce Consulting
Simon James

A design house inspired by the substance of daily life. Through honest materials, a desire for simplicity and lasting craftsmanship, Simon James celebrates the spaces we spend time in. Through the showroom, retail store and online store, their own designs are shared alongside the work of others.
- Digital Strategy
- Google Advertising
- Social Media Advertising
Sophie Store

Delicate jewellery, leather goods, scarves & hats. Spot-on accessorising with SOPHIE Not driven by trends or seasons, SOPHIE release products you'll love through-out the year. Lovers Of Little Details.
- Digital Strategy
- Email Strategy & Automation
- Social Media Advertising
- Google Advertising
"Pilot managing our digital is easy – the learnings we gain from Tom's experience save us valuable time and money. Pilot understands our market, communicates with intelligence, and works independently (engaging us as needed). Monthly reports and insights are concise and actionable and performance continues to improve. We’re excited to be working with Pilot, Tom himself is a real joy too.”
Belinda Cannon, Owner
The Jellyologist

Architecturally designed jelly. No artificial colours, no artificial flavours. Made in New Zealand.
- Digital Strategy
- Social Media Advertising
- Google Advertising
Tosca & Salome

Tosca & Salome is a New Zealand-based boho-inspired boutique with stores in Newmarket and Takapuna, as well as online. Stocking popular brands and styles alongside their own designs, Tosca & Salome is a one-stop-shop for the modern-day woman.
- Digital Strategy
- Website Optimisation
- Social Media Advertising
- Search Engine Optimisation
Yu Mei

Yu Mei is a leather goods label devoted to the creation of understated luxury. Each bag design is born from the ethos that simplicity is complexity resolved, built for purpose to carry with ease.
- Digital Strategy
- Customer Journey Mapping
- Email Automation
- Social Media Advertising
- Google Advertising
"Over the three years working together, we have seen our online store grow year on year, now becoming over 30% of our business. I attribute the success of our campaigns with Pilot to Tom and Ash's face-to-face approach in understanding our aspirations and core details of our business. We now incorporate information from our E-Commerce store into all marketing and design decisions that we make. Tom and Ash are so easy to work with and we look forward to continuing the growing Yu Mei in partnership with Pilot."
Jessie Wong, Creative Director.
Work with Pilot, and like Yu Mei, your brand will grow in safe hands.
