Selected Clients
Baina
Create a ceremony of everyday self-care. BAINA is an Antipodean brand of curated towelling, founded by Bailey Meredith and Anna Fahey. Their contemporary, organic cotton towels are designed to elevate the daily bathing routine.
- E-Commerce Consultation
- Digital Strategy
- Paid Search
- Paid Social
Carl Kapp
Established in 2008 in Sydney by Carl Kapp, CARL KAPP is a luxury women's fashion designer. With a loyal following of celebrities and fashion icons, from Cate Blanchett to Nicole Kidman, Rachael Taylor, Rose Byrne and Miranda Otto, CARL KAPP is a label to watch.
- Digital Strategy
- Overseas expansion
- Social Media Advertising
- Google Advertising
Caughley
Founded by Rachael Caughley in 2015, Caughley is home to a carefully curated range of international brands and local New Zealand designers.
- Digital Strategy
- Website Optimisation
- E-Commerce Processes
- Social Media Advertising
- Search Engine Advertising
- Email Automation
Christopher Esber
Australian designer Christopher Esber established his eponymous brand in 2010. Since founding his label in Sydney, Christopher Esber has built a global reputation for precision tailoring and a purity of expression that he employs to create silhouettes of structured fluidity.
- Digital Strategy
- Email Automation
- Social Media Advertising
- Search Engine Advertising
- Search Engine Optimisation
- E-Commerce Consulting
Colleen
Colleen is a hair salon & online store for premium hair care and beauty. Stocking the best and coolest hair brands from around the corner, across the ditch and around the globe; and delivering the latest know-how and insights into hair and its unique quirks.
- Google Advertising
- Social Media Advertising
- On-Site SEO
- Email Automation
- Conversion Rate Optimisation
Commercial Bay
Where The City Begins. Commercial Bay is Auckland's newest retail, hospitality, and commercial district. Bringing together the highest concentration of high-quality retail and food and beverage.
- Digital Strategy
- Social Media Advertising
- Google Advertising
David Trubridge
New Zealand-based David Trubridge is one of the world’s preeminent designers and a recognised leader in environmentally responsible design. Whatever the project, you'll find a stunning work of design to complement the space.
- Digital Strategy
- Google Advertising
- Social Media Advertising
"On a daily basis I reflect on how lucky I feel, to work with Pilot. They have launched us into the realm of digital marketing that reflects our brand's story and gets results. I was surprised how fast our sales increased and that has given us more confidence to embark on advertising in new markets. They are great communicators and always encourage me in my role."
Ben Pearce, Head of Marketing
Elle & Riley Cashmere
Elle & Riley Cashmere creates timeless cashmere pieces for the modern individual. Founded in 2016 with the intention to reinvigorate the world of premium knitwear, Elle & Riley now stands at the core of the cashmere market in New Zealand, Australia, and beyond.
- Digital Strategy
- Email Marketing
- Paid Social
- Paid Search
- Email Automation
Fix and Fogg
Fix & Fogg is a small team dedicated to making the best nut butters in the world.
- Social Media Advertising
- Digital Strategy
- E-Commerce consulting
"We've had a long and successful relationship with Tom and the team at Pilot. The level of thought they give our brand and digital strategy is second-to-none with practical, well-thought-out advice and guidance."
Roman Jewell, CEO and Founder
Jac + Jack
Beginning in Sydney in 2004, Jac + Jack was founded by Jacqueline 'Jac' Hunt and Lisa 'Jack' Dempsey with the simple idea of elevating and perfecting sweaters and t-shirts. They have since grown to become a mainstay of Australian fashion, recognised for their modern wardrobe staples locally and globally.
- Digital Strategy
- Meta Advertising
- Google Advertising
L’Idee
L’IDÉE WOMAN is an Australian concept brand, exploring art through pleats and colour.
L’IDÉE WOMAN works closely with one of the oldest pleating factories in the world to produce exclusively engineered pleat forms which have become signature L’IDÉE WOMAN designs worldwide.
- Worldwide Expansion
- Digital Strategy
- Meta Advertising
- Google Advertising
Maggie Marilyn
Maggie Marilyn believes that our planet's survival hinges on its ability to dream up a better tomorrow, which is why Maggie Marilyn believes that the future of fashion is one rooted in transparency, circularity, regeneration and inclusion.
- Digital Strategy
- Social Media Advertising
- Google Advertising
Matteau
Beloved around the globe for their approach to easy dressing, Matteau is an iconographic brand to Australian fashion.
Designed between Sydney and Los Angeles, the brand revolves around the ethos of being simple and considered. This mantra threads through every part of their design process, resulting in humble products without artifice. Working in close partnership with Australian manufacturers, Matteau’s utmost priority is to ensure their garments fit and perform exactly as they need to.
- Digital Strategy
- Meta Advertising
- Google Advertising
Mina
Mina is a New Zealand womenswear label that considers design through its relationship with local makers and its commitment to natural, sustainable fabrics. With these ideas at the forefront, the Mina customer is considerate, valued, and is most importantly a part of the Mina community.
- Digital Strategy
- Audience Segmentation
- Email Marketing & Automation
- Social Media Advertising
- Conversion Rate Optimisation
Paris Georgia
Launched in 2015 by friends Paris Mitchell Temple and Georgia Cherrie, Paris Georgia is both a reflection of its founders and a reaction to the discerning women who form its community. Designed in New Zealand. Luxurious fabrics meet silhouettes that stand as an ode to the female form and favour subtle design over seasonal trends. Paris Georgia produces womenswear that is inspired by the women who wear it. Women they admire, like their mothers, friends, and collaborators. Women who value strength and culture, and who require these ideals within the brands they represent.
- Customer Journey Mapping
- Email Marketing Strategy
- Email Marketing Implementation
- Email Automation
Snelling
Snelling is a multidisciplinary studio specialising in lighting, furniture, and objects, based in Aotearoa New Zealand. Established in 2007 as a collaboration between father and daughter Douglas and Bec Snelling, the studio is now led by Bec Snelling who continues to honour her father’s skill and attention to beautiful craftsmanship and materiality.
- Digital Strategy
- International Market Expansion
- E-Commerce Growth
- Social Media Advertising
- Google Advertising
Sophie Store
Delicate jewellery, leather goods, scarves & hats. Spot-on accessorising with SOPHIE Not driven by trends or seasons, SOPHIE release products you'll love through-out the year. Lovers Of Little Details.
- Digital Strategy
- Email Strategy & Automation
- Social Media Advertising
- Google Advertising
"Pilot managing our digital is easy – the learnings we gain from Tom's experience save us valuable time and money. Pilot understands our market, communicates with intelligence, and works independently (engaging us as needed). Monthly reports and insights are concise and actionable and performance continues to improve. We’re excited to be working with Pilot, Tom himself is a real joy too.”
Belinda Cannon, Owner
Sutram
Founded over a year ago by longtime friends Rukaiya Daud and Kate Fowler, SUTRAM has set a new tone for the modern bedroom. The Sydney-based company creates bedwear made from GOTS organic and Fair Trade-certified cotton and accents for the home.
- Digital Strategy
- Paid Social
- Paid Search
Wynn Hamlyn
Wynn Hamlyn unifies innovation and artisanal craftsmanship, with a sense of form and shape that draws intimate attention to silhouettes. Through signature technical knitwear to feminine dresses, tailored suiting, and a dedicated mens line, Wynn Hamlyn creates a fusion of traditional and unconventional, bold and soft, refined and eccentric, between old and new.
- Digital Strategy
- Email Marketing
- Social Media Advertising
- Google Advertising
- E-Commerce Consultation
Yu Mei
Yu Mei is a leather goods label devoted to the creation of understated luxury. Each bag design is born from the ethos that simplicity is complexity resolved, built for purpose to carry with ease.
- Digital Strategy
- Customer Journey Mapping
- Email Automation
- Social Media Advertising
- Google Advertising
"Over the four years working together, we have seen our online store grow year on year, now becoming over 50% of our business. I attribute the success of our campaigns with Pilot to Tom and Ash's face-to-face approach in understanding our aspirations and core details of our business. We now incorporate information from our E-Commerce store into all marketing and design decisions that we make. Tom and Ash are so easy to work with and we look forward to continuing the growing Yu Mei in partnership with Pilot."
Jessie Wong, Creative Director.
