Selected Clients
Caughley
Founded by Rachael Caughley in 2015, Caughley is home to a carefully curated range of international brands and local New Zealand designers.
- Digital Strategy
- Website Optimisation
- E-Commerce Processes
- Social Media Advertising
- Search Engine Advertising
- Email Automation
Christopher Esber
Australian designer Christopher Esber established his eponymous brand in 2010. Since founding his label in Sydney, Christopher Esber has built a global reputation for precision tailoring and a purity of expression that he employs to create silhouettes of structured fluidity.
- Digital Strategy
- Email Automation
- Social Media Advertising
- Search Engine Advertising
- Search Engine Optimisation
- E-Commerce Consulting
Colleen
Colleen is a hair salon & online store for premium hair care and beauty. Stocking the best and coolest hair brands from around the corner, across the ditch and around the globe; and delivering the latest know-how and insights into hair and its unique quirks.
- Google Advertising
- Social Media Advertising
- On-Site SEO
- Email Automation
- Conversion Rate Optimisation
Commercial Bay
Where The City Begins. Commercial Bay is Auckland's newest retail, hospitality, and commercial district. Bringing together the highest concentration of high-quality retail and food and beverage.
- Digital Strategy
- Social Media Advertising
- Google Advertising
David Trubridge
New Zealand-based David Trubridge is one of the world’s preeminent designers and a recognised leader in environmentally responsible design. Whatever the project, you'll find a stunning work of design to complement the space.
- Digital Strategy
- Google Advertising
- Social Media Advertising
Fix and Fogg
Fix & Fogg is a small team dedicated to making the best nut butters in the world.
- Social Media Advertising
- Digital Strategy
- E-Commerce consulting
"We've had a long and successful relationship with Tom and the team at Pilot. The level of thought they give our brand and digital strategy is second-to-none with practical, well-thought-out advice and guidance."
Roman Jewell, CEO and Founder
Kowtow
Founded in 2006 by Gosia Piatek, Kowtow is a label committed to creating positive change. We make a conscious decision to only use renewable and sustainable fibres and ethical manufacturing.
- Social Media Advertising
- Google Advertising
- Loyalty Integration
- Email Automation
Mara & Mine
Mara & Mine shoes combine the perfect blend of modern and distinctive design while remaining functional, feminine and above all, flat.
- Digital Strategy
- Social Media Advertising
- Email Re-platforming
- Email Automation
Mina
Mina is a New Zealand womenswear label that considers design through their relationship with local makers and their commitment to natural, sustainable fabrics. With these ideas at the forefront, the Mina customer is considerate, valued, and is most importantly a part of the Mina community.
- Digital Strategy
- Audience Segmentation
- Email Marketing & Automation
- Social Media Advertising
- Conversion Rate Optimisation
Sophie Store
Delicate jewellery, leather goods, scarves & hats. Spot-on accessorising with SOPHIE Not driven by trends or seasons, SOPHIE release products you'll love through-out the year. Lovers Of Little Details.
- Digital Strategy
- Email Strategy & Automation
- Social Media Advertising
- Google Advertising
"Pilot managing our digital is easy – the learnings we gain from Tom's experience save us valuable time and money. Pilot understands our market, communicates with intelligence, and works independently (engaging us as needed). Monthly reports and insights are concise and actionable and performance continues to improve. We’re excited to be working with Pilot, Tom himself is a real joy too.”
Belinda Cannon, Owner
The Jellyologist
Architecturally designed jelly. No artificial colours, no artificial flavours. Made in New Zealand.
- Digital Strategy
- Social Media Advertising
- Google Advertising
Tosca & Salome
Tosca & Salome is a New Zealand-based boho-inspired boutique with stores in Newmarket and Takapuna, as well as online. Stocking popular brands and styles alongside their own designs, Tosca & Salome is a one-stop-shop for the modern-day woman.
- Digital Strategy
- Website Optimisation
- Social Media Advertising
- Search Engine Optimisation
Yu Mei
Yu Mei is a leather goods label devoted to the creation of understated luxury. Each bag design is born from the ethos that simplicity is complexity resolved, built for purpose to carry with ease.
- Digital Strategy
- Customer Journey Mapping
- Email Automation
- Social Media Advertising
- Google Advertising
"Over the three years working together, we have seen our online store grow year on year, now becoming over 30% of our business. I attribute the success of our campaigns with Pilot to Tom's face-to-face approach in understanding our aspirations and core details of our business. We now incorporate information from our E-Commerce store into all marketing and design decisions that we make. Tom is so easy to work with and we look forward to continuing the growing Yu Mei in partnership with Pilot."
Jessie Wong, Creative Director.
