David Trubridge is one of New Zealand's most internationally recognised designers. Made in Hawkes Bay, New Zealand, David Trubridge products are manufactured to last, with a strong emphasis on protecting our environment utilising ecologically sustainable materials and processes.
| 205% | Increase in online sales over 3 month period. | |
| 25% | Increase in conversion rate over 3 month period. | |
| 300% | Increase in website traffic from Australia. |
David Trubridge is one of New Zealand's most internationally recognised designers. Made in Hawkes Bay, New Zealand, David Trubridge products are manufactured to last, with a strong emphasis on protecting our environment utilising ecologically sustainable materials and processes. The designer lights are a statement of their own, as a striking single element or large cluster installation.
Pilot has been working with David Trubridge for over 6 months now, working alongside the team to drive direct-to-consumer growth in the New Zealand market, and generate greater brand awareness around the world. Initially, we focused solely on the New Zealand market with a digital strategy involving Google and Social Media Advertising to build awareness and convert the large audience that already knew about David Trubridge but were unaware of their online store. Over the course of 7 months, we have generated a 95% increase in online sales, alongside a 214% increase in website traffic in New Zealand.
Following these results, David Trubridge saw the potential in growing their DTC sales, leading us to increase advertising spend and expand our focus to include Australia. With this, we have seen a huge increase in brand awareness in Australia, as well as a 64% increase in website traffic. We are now helping David Trubridge and the team to develop and execute digital marketing strategies across the world, analysing where they are spending elsewhere and helping to refine their growth strategies to support both their retailers and their direct-to-consumer sales channel overseas.
Pilot is continuing to build on the work already implemented for David Trubridge, with expansion in New Zealand, Australia and further abroad on the horizon. We are now looking across a variety of aspects of the business, from content through to analytics, as well as the use of their 3D modelling tools to help improve their already successful website. We’re looking forward to further building on the work completed to date with David Trubridge.
"On a daily basis I reflect on how lucky I feel, to work with Pilot. They have launched us into the realm of digital marketing that reflects our brand's story and gets results. I was surprised how fast our sales increased and that has given us more confidence to embark on advertising in new markets. They are great communicators and always encourage me in my role."
Ben Pearce, Head of Marketing
